Media Selection and TV Ads
Not what you're looking for?
An ad campaign for a new snack chip will be conducted in a limited geographical area and
can use TV time, radio time, and newspaper ads. Information about each medium is shown below.
Medium Cost Per Ad # Reached Exposure Quality
TV 500 10000 30
Radio 200 3000 40
Newspaper 400 5000 25
If the number of TV ads cannot exceed the number of radio ads by more than 4, and if the advertising budget is $10000, develop the model that will maximize the number reached and achieve an exposure quality of at least 1000.
Purchase this Solution
Solution Summary
This solution contains step-by-step calculations and explanations to determine the linear programming model that will maximize the number reached and achieve and exposure quality of at least 1000.
Solution Preview
Suppose the ad campaign use x TV time ads, y Radio time ades and z newspaper ads. Then the total number reached is f(x,y,z)=10000x+3000y+5000z. This is the objective function. The purpose is to find suitable x,y,z to ...
Purchase this Solution
Free BrainMass Quizzes
Measures of Central Tendency
This quiz evaluates the students understanding of the measures of central tendency seen in statistics. This quiz is specifically designed to incorporate the measures of central tendency as they relate to psychological research.
Terms and Definitions for Statistics
This quiz covers basic terms and definitions of statistics.
Know Your Statistical Concepts
Each question is a choice-summary multiple choice question that presents you with a statistical concept and then 4 numbered statements. You must decide which (if any) of the numbered statements is/are true as they relate to the statistical concept.
Measures of Central Tendency
Tests knowledge of the three main measures of central tendency, including some simple calculation questions.