Purchase Solution

Appropriate target population

Not what you're looking for?

Ask Custom Question

Define the appropriate target population and the sampling frame in each of these situations:

- The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.
- A national chain store wants to determine the shopping behavior of customers who have its store charge card.
- A local TV station wants to determine households' viewing habits and programming preferences.
- The local chapter of the American Marketing Association wants to test the effectiveness of its new member drive in Atlanta.

Purchase this Solution
Solution Summary

This solution defines the appropriate target population and sampling frame in each of the situations listed.

Solution Preview

The manufacturer of a new cereal brand wants to conduct in home product usage tests in Chicago.

Target population: The individual in each home that is responsible for preparing the breakfast meals.
Sampling frame: Chicago households

A national chain store wants to determine the shopping behavior of ...

Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

Learning Lean

This quiz will help you understand the basic concepts of Lean.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

View More Free Quizzes
Related BrainMass Solutions

  • Intermittent Versus Indwelling Catheters for Older Patients

    By selecting to recruit people from an orthopedic ward of a hospital, the researchers had a target population readily available and easy to follow. Given the nature of the study, I think using a convenient sample population was appropriate.

  • Marketing Strategies

    Different kinds of buyers want different things, and companies must match their marketing to the things their target audience wants: this might be a simple as a specific color that appeals to their target population more than another color.

  • marketing techniques and strategies in healthcare

    616915 marketing techniques and strategies in healthcare Both social media and the Internet have changed the way that healthcare organizations market their target population complete the following: You have been asked by the chief executive officers

  • Target Market for Proctor and Gamble

    Again, behavioralistic segmentation technique comes to play for identifying the appropriate target market.

  • Channel management & distribution channels

    Selection of appropriate distribution channel will help our product to reach the remotest corners of our target regions and will help in covering as much target population as possible.

  • Target population and sampling frame with the ethical codes

    438781 Target population and sampling frame; Ethical codes relating to data collection 1. Define the appropriate target population and the sampling frame in each of the following situations: a.

  • Business plan for Wine Distribution

    Select a target market for your initiative and indicate why this market is appropriate for your product or service.

  • Segmentation Strategies to Target Potential Consumers

    These are inclusive of; the population growth rates of a target market, the population density and the regional climate in the target environment.

  • Community Program Plans

    What is the need for the program mission statement, goals, and program objectives to "fit" the target population? Simply put, it leads to successfully meeting the needs of the "target" population.

View More Related Solutions