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Franchising and Licensing Product Concepts

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What service, product and or business concept do you believe can or should be franchised or licensed that currently is not? Why? How would you develop it? Which format would you use and why?

Your analysis should generally be between 1,000 and 2,000 words.

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The expert examines franchising and licensing product concepts. The service, products and or business concepts that should be franchised or licensed that currently is not is determined.

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What service, product and or business concept do you believe can or should be franchised or licensed that currently is not? Why? How would you develop it? Which format would you use and why?

(You) must choose the product that will be franchised or licensed, but I will provide a detailed overview of why you should choose franchising instead of licensing as the format because of the reality that licensing is often a de facto form of franchising that could run counter to state and federal laws, plus licensing actually limits the growth of any product or organization. Licensing represents a component of any franchise but not every license represents a franchise, therefore, licenses are limited in their scope and ability, and they can result in fines and other problems if the license is actually a franchise that is not legalized, which would violate state and federal laws that vary from state-to-state. Therefore, there are questions that must be analyzed about (your) company's intentions for its product(s) before determining whether to license the product or seek the better format, which consists of franchising.

To understand the most appropriate choice for your business, it's imperative to understand that franchising represents the ability to ...

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Stephen Washington, MS
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  • BS, Sam Houston State University, 1903 University Avenue, Huntsville, Tx 77340
  • MS, Prairie View A&M University
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