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Legitimate Cross-Section Assurance

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How can you be sure that you have a legitimate cross-section in a focus group?

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Solution Summary

344 words to describe best practices on getting a representative focus group.

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Keep in mind that a focus group is a small qualitative study consisting of a group of 6-8 individuals. I am a market researcher by profession and I have organized and been involved in many focus groups.

When you recruit for a focus group, you usually have a list of participants who are willing to participate in the research. Sometimes you complete a qualitative research study with hundreds of respondents. When you analyze the data you come across some specific characteristics ...

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