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e-Business Marketing Tools for Ford

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Describe the marketing tools used in each of the three Web sites. Include an evaluation of the apparent customer service provided by each of the three Web sites.

But the main focus will be FORD ... I am comparing Ford to CarMax and CarDirect - But this should focus on Ford ...

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This is a discussion of the marketing tools used on the Ford web site including an evaluation of the apparent customer service provided by Ford.

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Marketing Tools for Ford

Internet technologies enable companies to build Web sites that can be customized to meet the specific needs of their various users. Businesses that want to succeed in marketing online must take advantage of this unique quality of the Web to reach out to their customers. Business Web sites that want to capitalize on this opportunity must include electronic customer relationship management (CRM) among their features. The two most important features for providing seamless customer service online are integration between the companies' call centers and their Web sites and providing quick, accurate responses to online inquiries about product information, order status, or after-sale problems (Schneider, 2004). The Ford, CarMax and CarDirect sites are good examples of companies who are building solid ...

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