Nokia's Innovation Strategy
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Does Nokia adopt an offensive or defensive innovation strategy and why?
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This posting examines Nokia's offensive innovation strategy.
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Nokia has all the characteristics of an offensive innovator. It is a market leader, the continuous high investment in R&D is one of its key success factors. As of April 1, 2007, it had R&D centers in 11 countries and employed 14,500 people in research and development, representing approximately 32% of Nokia's total workforce. R&D expenses totaled EUR 3.9 billion in 2006, representing 9.5% of Nokia's net sales in 2006; it funds new research projects and companies; and it has created a large patent portfolio.
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