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Foreign Expansion Mode

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Research one organization that has expanded into an international market (crosses national borders) and outline how this organization entered this new market.

Identify the specific mode of entry that the organization used.

What were the organizational advantages or disadvantages of using this mode?

Has this organization been successful?

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Solution Summary

The response provides you a structured explanation of an organization that has expanded into international markets. It also gives you the relevant references.

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One organization that has expanded into the international market is Coca Cola Company. It has expanded into international territory by appointing independent bottling partners. The company manages these bottling partners by monitoring their manufacturing, distribution systems, and retailers. Coca Cola enters foreign markets by selling the drink as a syrup that bottlers who are foreign located would mix with soda water. The system is called by the company as a franchise partnership with bottlers that enabled the brand to enter global markets. Today the company has 250 independent ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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