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Capturing Greater Market Share with Low Cost Products

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Our class instructor posted this:

Very good point when you state: A combination of low cost product along with differentiation will allow the organization to capture greater market share.

Any examples? (Clue: Low cost products normally are at the lowest level of Maslow's hierarchy of needs)

Can anyone help with this (examples)?

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Solution Summary

This solution of 225 words provides examples for capturing greater market share with low cost products or strategies.

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A fantastic example of a firm that has increased market share by simultaneously lowering costs and differentiating its products/services is UPS.

UPS competes primarily with FedEx and the US Postal Service in the parcel delivery market. UPS has maintained lower operating costs by implementing such strategies as 'no left turn' and has passed the savings along to its ...

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