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Cosmetics Market : BRIC

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1. The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. What understandings and factors should be considered by these companies to be successful in markets in those countries?

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The answer to this problem explains factors and understandings required for entering the cosmetics market in emerging economies. The references related to the answer are also included.

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1. To be successful in the lucrative new market segment of Brazil, Russia, India, and China, the cosmetics industry must consider the following understanding and factors. First, the emerging middle classes are a very wide segment. The cosmetic companies must identify specific segments and target these segments with their products, price, communication, and distribution. The cosmetic companies should research the colors and shades that are popular in each country and offer multiple colors & shades. The cosmetic companies must closely monitor market trends, must use multiple channels of ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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