differentiated distribution strategy
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What is differentiated distribution strategy? Describe how a wholesaler can use this strategy to provide better service.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 17, 18, and 19, Pages 503-588. MBA
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This solution discusses the differentiated distribution strategy.
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A differentiated distribution strategy can be applied to products, sales volume or customers. Some consumers are willing to pay more for premium services, while others are just interested in the lowest price. Therefore, for such quality sensitive customers, ...
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- BCom, SGTB Khalsa College, University of Delhi
- MBA, Rochester Institute of Technology
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