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Develop a presentation listing the direct and media marketing components you would recommend using. Tell how you plan to measure the plan results.

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Use the Library and the Internet to search and locate a variety of web sites or web offerings for nature centers. Note how these centers recruit volunteers and members. Based on your research, draft an initial integrated marketing strategy for Woodland Foundation to recruit volunteers and new members. Develop a presentation listing the direct and media marketing components you would recommend using. Tell how you plan to measure the plan results.

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Solution Summary

Three links and about 400 words provided.

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Here are some links to nature centers
http://www.wisconline.com/attractions/naturecenters.html
http://www.oxleynaturecenter.org/
http://www.oregonridge.org/

So a lot of the websites allow people to sign up directly online to become members,
Many have volunteer activities such as the "Annual Pancake Breakfast: March 3 and 4, 2007" where they need volunteers to cook the pancakes. The pancakes are then sold to the general public to raise money.

As far as I can see, there are not many ways that these centers recruit interested parties aside from the website and come activities. Therefore, it would make sense to construct an IMC to really attract new members and volunteers.

An IMC is an all encompassing marketing plan which integrates various marketing media and strategies into one cohesive, comprehensive plan. One key element of IMC is to have everything consistent, and "repetition". This means if you are using many marketing tools, they all need to promote the same message, and they should all have the same feel.

There is some interesting info on IMC here: http://www.medill.northwestern.edu/medill/imc/

So the goal of the IMC is to attract more people. But the first question is: what type of people? An IMC needs to be geared towards a specific segment of ...

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