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Current and Innovative Advertising Campaigns

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What current and innovative advertising campaigns have you observed?
What are the characteristics of the campaign?
Why is it innovative?

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Solution Summary

This solution discusses current and innovative advertising campaigns.

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I observed Slim-Fast campaign on one of the wedding magazine

The characteristics of the campaign
- Weight loss program recommends two shakes/day (powder and milk), a snack and a complete dinner of 500 to 650 calories, plan encourages regular exercise, use of Ultra Slim Fast Frozen Entrees and snack ...

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