Internet and Global Marketing of Products
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The selection of distribution channels is always an important decision in global marketing management. In the United States, e-commerce is now the preferred method of obtaining products for many consumers. In emerging markets, the Internet plays a lesser role but still represents tremendous potential.
Respond to all of the following prompts:
Summarize the role the Internet plays in marketing products globally.
Why has use of the Internet been helpful to market planners so far?
What do you believe to be the future of the Internet as a marketing tool? Explain your answer.
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Solution Summary
This solution looks at how the Internet can be used to promote the global marketing of products.
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Summarize the role the Internet plays in marketing products globally:
The Internet is a huge part of global marketing. It keeps global marketing much more cost-effective and easier. The functionality of the web is easier to use than sending direct mail or even marketing in person. Websites can be translated into various languages and are accessible by any country and any person that has Internet access. ...
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