Marketing Questions
Not what you're looking for?
1. According to the Bureau of Labor Statistics:
_____ a. Employment in both the service producing sector and the manufacturing service sector
are expected to increase by about 10% between 2000-2010.
_____ b. Employment in the service producing sector is expected to double between 2000-2010
while employment in the manufacturing service sector is expected to decline by 10%
_____ c. Employment in the service producing sector is expected to increase by 19% between
2000-2010 and employment in the manufacturing service sector is expected to increase
by 3%
_____ d. Employment in both the service producing sector and the manufacturing service sector
are expected to remain the same.
_____ e. Employment in both the service producing sector and the manufacturing service sector
are expected to decrease by about 10% between 2000-2010.
2. The following are all variables of the external market environment except:
_____ a. Economic environment
_____ b. Political and legal environment
_____ c. Company operating environment
_____ d. Cultural and social environment
_____ e. Technological environment
3. All of the following are uses for technology in marketing except:
_____ a. Blogs
_____ b. Fax Campaigns
_____ c. Websites
_____ d. Data Mining
_____ e. Customer Relationship Management
4. According to the text, there are four categories of offerings: pure tangible good, tangible good with accompanying services, major service with accompanying minor goods and services and pure services.
_______True _______ False
5. The attitudes and reactions of people, social critics, and governments all affect the political environment.
_______True _______ False
6. All of the following influence online consumer purchasing behavior except:
_____ a. Convenience
_____ b. Customization
_____ c. Communication
_____ d. Control
_____ e. Credit Check
7. Corporate conscience and consumer welfare are not important aspects of marketing.
_______True _______ False
8. Social responsibility is a good promotional strategy used to increase sales.
_______True _______ False
9. Once a company decides to enter a particular country, it has to determine the best mode of entry. These broad choices include the following except:
_____ a. Import/Export
_____ b. Joint Venture
_____ c. Billboard Advertising
_____ d. Licensing/Franchising
_____ e. Contract Manufacturing
10. Buyer behavior and customer profiling cannot be understood using technology.
_______True _______ False
11. The four major e-marketing domains include all of the following except:
_____ a. Business to Consumer
_____ b. Business to Wholesaler
_____ c. Business to Business
_____ d. Consumer to Consumer
_____ e. Consumer to Business
12. Viral marketing is the Internet version of word of mouth marketing.
_______True _______ False
13. The political-legal factors that should be considered in deciding whether to do business in a given country are all of the following except:
_____ a. government bureaucracy
_____ b. attitudes toward international buying
_____ c. political stability
_____ d. ratio of attorneys to marketing managers
_____ e. monetary regulations
14. Service companies can try to demonstrate their service quality through
_____ a. physical evidence
_____ b. imagery
_____ c. presentation
_____ d. performance
_____ e. all of the above
15. Perishability is an issue that affects products but not services.
_______True ________ False
Purchase this Solution
Solution Summary
This solution is comprised of a detailed explanation to answer regarding the Bureau of Labor Statistics, all variables of the external market environment and uses for technology in marketing, the influence of online consumer purchasing, the mode of entry into foreign countries, four major e-marketing domains, and answering the true/false questions.
Solution Preview
1. According to the Bureau of Labor Statistics:
_____ a. Employment in both the service producing sector and the manufacturing service sector
are expected to increase by about 10% between 2000-2010.
_____ b. Employment in the service producing sector is expected to double between 2000-2010
while employment in the manufacturing service sector is expected to decline by 10%
_____ c. Employment in the service producing sector is expected to increase by 19% between
2000-2010 and employment in the manufacturing service sector is expected to increase
by 3%
_____ d. Employment in both the service producing sector and the manufacturing service sector
are expected to remain the same.
_____ e. Employment in both the service producing sector and the manufacturing service sector are expected to decrease by about 10% between 2000-2010.
Answer: a
Get the reference from http://www.bls.gov/news.release/ecopro.nr0.htm, which provides only the projection between 2004-2014
2. The following are all variables of the external market environment except:
_____ a. Economic environment
_____ b. Political and legal environment
__X___ c. Company operating environment
_____ d. Cultural and social environment
_____ e. Technological environment ...
Purchase this Solution
Free BrainMass Quizzes
Change and Resistance within Organizations
This quiz intended to help students understand change and resistance in organizations
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Paradigms and Frameworks of Management Research
This quiz evaluates your understanding of the paradigm-based and epistimological frameworks of research. It is intended for advanced students.
Managing the Older Worker
This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.