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Mass Marketing vs. Niche Marketing

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When I think of mass marketing, I think of marketing to a very large area with no particular market segment in mind. On the other hand, when I think of niche marketing I think of marketing to a small area or a very small segment of the population. Can you mass market to a small segment of the population? Please explain and provide resources for explanation. By the way, I am not asking for anything lengthy. Thank you.

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This solution provided explanations and resources of what mass marketing and niche marketing.

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Mass marketing is an approach in which all segments of the market are addressed. This includes the niche and segment of the population. As a result, higher profits are gained through lowering prices and reducing costs. Some examples ...

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