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Types of Direct Marketing

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What is direct marketing? What are some types of direct marketing? What type of direct marketing have you been selected for?

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The solution describes several types of direct marketing.

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Direct marketing is a form of marketing that tries to appeal directly to the consumer (as opposed to blanketing the entire population as do typical television commercials, radio ads, billboards, or magazine ads) and typically has a built in 'call-to-action' feature that encourages the consumer to take action immediately. This can be in the form of asking them to call a ...

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