Analysis for Entering a New Market
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Your company is considering expanding by opening new representative offices in the European Union (EU). Nevertheless, the size of the investment is significant and top management wishes to have a clearer picture of the current and probably future economic status of the EU. Prepare an executive summary describing the features you consider as crucial in making such a decision.
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Solution Summary
This solution discusses factors that needs to be evaluated before entering new region.
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The company would need to evaluate various types of risks before finalizing its decision to enter the EU market. First of all, the company needs to evaluate economic risks, i.e, risks related to the performance of the economy and the industry in the region. ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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