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Apple's differentiation strategy

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Strategic Options

Select an organization that you believe has executed optimal strategic moves to strengthen its generic strategy.

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Solution Summary

Discusses strategic moves made by Apple to strengthen its differentiation strategy.

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The company selected for this assignment is Apple. Apple has justified its differentiation strategy by executing optimal strategic moves. The company established its leadership position in the consumer electronics and mobile space by offering world class products in different product categories. These products redefined their ...

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Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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