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cultures role in global business

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What role does culture play in global business?

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The solution discusses what role does culture play in global business.

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What role does culture play in global business?

Culture has a major impact on the conduct of global business because each country in the global market is unique in terms of culture, which makes it necessary for global companies to understand the unique cultural aspect of each country before exploring any new country. Cultural differences makes it necessary for business to understand the various aspects of operating in cross ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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