Purchase Solution

Examples of traits in consumer research

Not what you're looking for?

Ask Custom Question

How do you respond to the following traits in consumer research? Provide examples.

Frugality
Impulsiveness
Trait Anxiety
Bargaining Proneness
Trait Vanity

Please see attached document for full definitions.

Attachments
Purchase this Solution
Solution Summary

The expert examines the examples of traits in consumer research.

Solution Preview

Frugality: Definitely me. Buy only what I need and will go shopping and return with nothing because I could not bring myself to pay the price. Will buy the 5.99 wine rather than the 12.99 wine. Shop for food by ads and low prices.

Impulsiveness: Not very me. I prefer to think about a purchase, though this is not true ...

Purchase this Solution
Free BrainMass Quizzes
Transformational Leadership

This quiz covers the topic of transformational leadership. Specifically, this quiz covers the theories proposed by James MacGregor Burns and Bernard Bass. Students familiar with transformational leadership should easily be able to answer the questions detailed below.

Marketing Research and Forecasting

The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Organizational Behavior (OB)

The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.

MS Word 2010-Tricky Features

These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.

View More Free Quizzes
Related BrainMass Solutions

  • Social and trait theory

    * Central traits: traits that represent major characteristics of people.(Examples: honesty or optimism) * Secondary traits: enduring personality traits that do not explain behavior in general. (Examples: personal styles and personal preferences.

  • Career Counselling- Trait and Factor Theory

    Then there are the mother and daughter team of Myers-Briggs which has gone on to become the most famous personality test of all time. These are just a few examples of research that has been done on the study of traits.

  • Demographic Analysis

    (4) How might these two market research sources help a company develop a marketing mix? (5) What might each of the 2 sources tell you about consumer behavior in your area? (6) How reliable is the data when using it for market research?

  • Marketing methodologies to attract cigarette smokers

    Discuss the proposed methodology for conducting an in-depth consumer behavior research study for your client by addressing the following: Explain the attitudes and intentions of those concepts that affect the consumer decision-making process of your

  • Trait personality theories to understand people at work

    Recognize that human behavior is complex and generally determined by many traits. Lot of research has been conducted on the role of heredity in the formation of personality and physiological aspects of trait characteristics.

  • Dispositional personality & humanistic/existential theories.

    Recognize that human behavior is complex and generally determined by many traits. Lot of research has been conducted on the role of heredity in the formation of personality and physiological aspects of trait characteristics.

  • Biological Influences of Psychology

    Research supports the hormone - psychology link as seen in the examples below. Examples: a.

  • Marketing Mix: Products, Brands and their Distribution, brand relationship theory

    Consumers and their brands: Developing relationship theory in consumer research. Journal of Consumer Research. 24, (4). Retrieved from Proquest May 10, 2011. Anon, (2001). Consumers say "no thanks" to relationships with brands. (2001, May).

  • Marketing Plan Potentials for Global Environments

    Business markets possess a smaller amount of large buyers, unlike the consumer market, and whose consuming traits are "more geographically concentrated."

View More Related Solutions