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Sales promotion an alternative to traditional advertising

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Explain why sales promotion has become a popular alternative to traditional advertising. Critics suggest that sales promotion can damage a brand's image in the long-term. Why would they say this? Do you agree or disagree with this criticism of sales promotion? Be sure to use examples in your answer.

(Answer provided in approximately 200 words.)

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Sales promotion has become a popular alternative to traditional advertising due to the fact that sales promotion is much cheaper than traditional advertising. In addition, once an organization has developed a brand known for quality, then there is less need to advertise in order to get ...

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