Wal-Mart in the 21st Century: A Global Perspective
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This question covers the case study: Wal-Mart in the 21st Century: A Global Perspective. It answers the following questions:
1. Wal-Mart International attempted to apply the cost leadership strategy to expansion across multiple countries. Using the country specific data provided, discuss the successes and challenges Wal-Mart experienced in this approach.
2. What threats did Wal-Mart face in implementing a cost leadership strategy internationally? Use the country data to support and explain your response.
3. You have been hired to advise Wal-Mart on their international strategy. Does their implementation as described in the case pass a test of strategy quality?
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Solution Summary
This solution answers the following questions related to the Walmart in 21'st Century case study.
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Case Synopsis
This case focuses on Wal-Mart International, which represented approximately 20% of overall Wal-Mart sales in the timeframe the case is set within, 2001-2003. Wal-Mart International did not grow as smoothly as other parts of the company and experienced losses for the first six years of its existence, performance a-typical for Wal-Mart.
The case focuses on tactics employed within various countries considered to be key to the success of Wal-Mart International. From this, it is possible to gain an understanding of the impact of country/environmental differences on strategy. Successes and challenges associated with Wal-Mart attempts to preserve its cost leadership strategy globally and attempts to follow policies and practices proven in domestic markets are highlighted.
Case Questions
1. Wal-Mart International attempted to apply the cost leadership strategy to expansion across multiple countries. Using the country specific data provided, discuss the successes and challenges Wal-Mart experienced in this approach.
Solution:
A broad concern for Wal-Mart is the relatively high number ...
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