SWOT Analysis of a Brazilian Coffee Bean Exporter
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Create a SWOT analysis for the company Silvera and Sons, a Brazilian Coffee Bean Exporter. Your analysis should be between one to two pages and identify the company's strengths, weaknesses, opportunities, and threats.
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Solution Summary
Swot analysis for Silvera Coffee, complete verbal report with examples and definitions.
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1. Strengths of Silvera and Sons (S&S), Coffee Bean Exporters
Silvera and Sons exports coffee beans from Brazil. They are differentiated on exporting high quality coffee beans. All their beans are from the Bourbon Santos variety which is considered Brazil's best coffee bean. Their market has been growing for the past five years. Their coffee beans stand out from their competition as they differentiate on quality. S&S are in the top 5% quality of all Arabica beans on the market. Demand for their beans is very high and exceeds their supply limits, allowing them to use all their capacity. S&S suppliers have indicated they will take whatever increased capacity they can supply in the future. Their smaller size gives them an advantage over the larger competition, decisions can be made quickly and control of the company is a smaller sphere than their competition. The advantage of their location is that they can have their production and warehousing in the same location. As purchasers of the final product there is less labor added to the saleable product. S&S differentiates on having a pest free product and the quality of their beans. They use established distribution channels to get product to market.
2. Weaknesses of ...
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