Product Life Cycle: Toyota Motors
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Product Life Cycle
Prepare a 1,400 words analyzing the life cycle of a product. In the analysis, include the following:
? Select a non-North American organization.
? Identify and describe one product that has reached its stage of maturity within the organization's product offerings.
? Assess the available financial sources (public and private) in the home country to promote global investment for the selected product. (The country in which your selected organization is headquartered will be referred to as your "home country")
? Identify one optimal financing source (public or private) for the selected product and discuss its appropriateness.
? Assess the available financial sources (bilateral and multilateral) outside the home country to promote global investment.
? Identify one optimal financing source (bilateral or multilateral) for the selected product and discuss its appropriateness.
? Identify two foreign markets for this mature product, and discuss the possibility of extending this product's life cycle in the selected markets.
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The response addresses the queries posted in 1554 Words, APA References
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The response addresses the queries posted in 1554 Words, APA References
Product Life Cycle: Toyota Motors
Introduction
During its whole life, each product passes through certain distinct stages; this is called the product life. The utility of the PLC concept lies in the fact that each stage in the product life cycle is characterized by a typical market behavior and each stage lends itself to the application of certain specific marketing strategy. The four stages of the product life cycle are market pioneering stage, market growth stage, market maturity stag, and market decline stage (Hill O'Sullivan & Hill, 2003). There are several non North American Companies whose products have reached to the maturity stage of the product life cycle. Toyota Motors is also a famous company which has several products in the maturity stage.
Company Overview
Toyota Motors is a Japan based company which is one of the world's largest automaker companies. The company mainly manufactures automobiles. The products of the company are popular all over the world. The company continuously launches innovative products for its customers. The product list of the company includes cars, trucks, vans and other hybrid products. The company has various popular products which have reached to the maturity stage.
Product at Maturity Stage
Among all the world class automobile products of Toyota Motors, one of the most popular products which have risen to the product maturity stage is its car named Toyota Qualis. Toyota Qualis is an eight to ten seater car. The engine of Toyota Qualis is very high powered with 2.4 liter diesel engine capacity. The engine of the car has a very smooth start and it also has very powerful acceleration. The maximum speed of the car is 130 kilometer per hour. The capacity of the fuel tank of Toyota Qualis is 53 liters. The car also has very low fuel consumption. The body of the car is very protective and safe for the passengers (Toyota Motors, 2009). The car has power steering, central locking, fabric seats, power windows and locks, etc. Thus, the Qualis is a very popular car of Toyota Motors which has reached to its maturity stage.
Public and Private Financial Sources
For the selected product the company will have several public and private financial sources in the home country for the global investment. The public and private financial resources for Toyota in Japan are as follow:
o Venture Capital Fund: It is a long-term financing source of fund for the company. ...
Education
- MBA (IP), International Center for Internationa Business
- BBA, University of Rajasthan
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