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Product Life Cycle

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Research and prepare a report on a brand name food product. Analyze how the company has managed the brand's product life cycle (PLC) over the years.

The product should fall into one of the following categories:
Breakfast cereals
Dairy Products, such as cheese or milk
Alcoholic beverages
Snack foods
Frozen foods

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Solution Summary

The solution discusses the product lifestyle of frozen frozen foods.

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Let's look at frozen foods. As recent as 30 years ago frozen foods at a dinner table were considered taboo, as the majority of families has stay at home moms who prepared fresh meals daily. Today's families consist of mainly two working parents or single parent households. That being, the time needed to prepare fresh dinners nightly are restricted. Enter the frozen foods market.

Frozen pizzas have come a long way from their inception. The original frozen pizzas were square, lacked taste and ...

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