advertizing and sales promotion
Not what you're looking for?
Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
Purchase this Solution
Solution Summary
advertizing and sales promotion is discussed in great detail in this solution.
Solution Preview
Present a summary of a compared and contrast the advertising and sales promotion approaches used by Frito-Lay and two competitors
No format needed or cited just used for discussion.
The advertising of Frito-Lay is targeted to women. The sales promotions and advertisements are designed to make women purchase and eat Frito-Lay snacks. It also gives control of its broadcast advertising air time to its fans. In the distant past Frito-Lay has used Frito Bandito, a Mexican bandit with long mustache. As a part of its promotion Frito-Lay had offered a $1 million prize for a winning Dontos. Finally, the Frito-Lay advertisements have encouraged its customers to nominate the 'delicious flavors' they really prefer. The target women advertising and promotion approach of Frito-Lay is not an isolated effort. The company is ...
Purchase this Solution
Free BrainMass Quizzes
Basics of Economics
Quiz will help you to review some basics of microeconomics and macroeconomics which are often not understood.
Economics, Basic Concepts, Demand-Supply-Equilibrium
The quiz tests the basic concepts of demand, supply, and equilibrium in a free market.
Economic Issues and Concepts
This quiz provides a review of the basic microeconomic concepts. Students can test their understanding of major economic issues.
Pricing Strategies
Discussion about various pricing techniques of profit-seeking firms.
Elementary Microeconomics
This quiz reviews the basic concept of supply and demand analysis.